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      2. 所為非所想?:農戶風險管理意愿與行為的悖離分析
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        華中農業大學經濟管理學院

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        基金項目:

        國家自然科學基金項目(面上項目,重點項目,重大項目);國家自然科學基金青年項目


        Do not think: the paradox betweenfarmers’ willingness and adoption of risk management
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        Affiliation:

        huazhong agricultural university,college of economics and management

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          摘要:

          風險是農業生產固有的一部分,實現農戶風險管理意愿與行為統一是降低農業風險對農戶生產經營不利影響的重要途徑。本文利用2018年東北三省和湖北省種植大戶的調查數據,從自然風險與市場風險兩方面,對農戶風險管理的意愿、行為及其悖離進行分析,并探究形成悖離現象的原因。研究發現:對于自然風險,大部分農戶采取了有效的風險管理方法,但風險管理意愿不高;農戶的市場風險管理行為極為少見。與之相悖的是,農戶具有較高的市場風險管理意愿。結果表明,農戶自然風險管理意愿與行為的悖離除了受到農戶風險管理實際行為控制、風險管理執行意愿和風險管理外部條件的影響外,農戶對農業保險缺乏了解,以及目前農業保險存在的不足也是導致此悖離的重要原因;農戶市場風險管理意愿與行為的悖離主要原因是當前市場風險管理方法缺乏有效的宣傳引導,農戶獲取信息渠道不足,使得農戶對市場風險管理方法并不了解,存在明顯的誤解與不信任。因此,為了有效實現農戶風險管理意愿與行為的統一,需要強化市場風險管理的政府宣傳引導,健全農業保險的推廣機制,擴大“保險+期貨”的試點,發揮新型主體的帶動作用。

          Abstract:

          Risk is inherent part of agriculture and thus unifying households’ risk management willingness with their adoption is the crucial way to reduce the negative influence of agriculture risk. Collecting data from the Large-Scale farmers in the Northeast China. and Hubei province in 2018, this study focuses on farmers’ risk management willingness, adoption and the paradox of them from the perspective of natural risk and market risk. Furthermore, we explore the reason of the paradox of willingness with adoption. The empirical results show that most of farmers have adopted management strategy for natural risk, but they have lower risk management willingness. The adoption for market risk is extremely scarce. Ironically, farmers usually have higher risk management willingness for market risk. The results shows that implementation intentions of risk management, actual behavioral control of risk management and situational context of risk management, understanding of agricultural insurance and disadvantages of agricultural insurance are the primary causes of the paradox of management willingness with adoption for natural risk. We found that the main reason lead to the paradox of management willingness with adoption for market risk is the lack of publicity and information channel for risk management strategy, leading to farmers’ incomprehension and misunderstand with risk management strategy. In order to unify farmers’ risk management willingness with their adoption, we need strengthen government publicity and guidance for market risk management, improve the mechanism for popularizing agricultural insurance, expand trials of insurance plus futures.

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        • 收稿日期:2019-09-06
        • 最后修改日期:2019-11-14
        • 錄用日期:2019-12-12
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